SERENA & LILY | SAN FRANCISCO
This highly successful online retail brand wanted to develop a store prototype that was not simply about retail shopping. The core concept was an interior design shop and work space that encouraged contract designers and their clients to explore hundreds of fabric bolts, rug and cloth take-away samples. Holder Design Associates oriented the space around two large work tables and swatch displays to establish the design loft identity. We developed new furniture prototypes including the swatch rack, rolled rugs and headboard “garage” to allow full interaction with the range of products. A living room lounge space at the rear of the store allows for meetings and presentations with clients.
This highly successful online retail brand wanted to develop a store prototype that was not simply about retail shopping. The core concept was an interior design shop and work space that encouraged contract designers and their clients to explore hundreds of fabric bolts, rug and cloth take-away samples. Holder Design Associates oriented the space around two large work tables and swatch displays to establish the design loft identity. We developed new furniture prototypes including the swatch rack, rolled rugs and headboard “garage” to allow full interaction with the range of products. A living room lounge space at the rear of the store allows for meetings and presentations with clients.